Frequently-Asked-Questions
Below are some of our most frequently asked questions.
Who are we?
How it all works?
What are the advantages of telemarketing?
Why outsource your telemarketing?
What makes a successful campaign?
Do we offer guarantees?
What is a Trial Campaign?
Why quality prospect data is so important?
How do we charge and how much?
Industries/ businesses have we worked with?
The difference between an Inbound and Outbound Call Centre?
Do we provide a fee per result (or commission) service?
Are there any other hidden costs?
Where are our staff located?
How soon can we start a telemarketing campaign?
What's the process
during a telemarketing campaign?
Who are we?
Our company has been in operation since 2001. We are not a re seller, we provide the actual telemarketing services our selves, and all our staff are 100% local not from an overseas call center.
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How it all works?
For a quote we need to know as much information as you can provide including, the volume of work and how soon you wish to commence?
If you are unsure, then we recommend an initial Trial campaign to be completed so please let us know either way.
Sending You A Quotation
Once we have the above information, we would then send you a quote.
Booking Your Campaign
Upon your instruction to book a campaign we would send you our campaign brief to complete.
Our Campaign Brief form is used as the main document to construct your campaign including using it for any script development. It is a detailed and comprehensive form specifically designed to enable us to complete your campaign.
Pre-Campaign
After you have completed our Campaign Brief and we have received it, we will issue an invoice for you to pay a booking deposit to secure your campaign into our schedule..
Campaign Preparation
Only once we receive your booking deposit and all other associated campaign information can we lock in a start date for your campaign. From here, we will then use your Campaign Brief to construct your campaign and train our staff. This also includes script design if required.
Commencement
We normally commence campaign within 5 business days however this is subject to current workloads.
During The Campaign
Our process involves attempting to reach all target prospects within the assigned maximum campaign hours. During the campaign you will receive Daily Activity reports which include full activity breakdowns, and customer comments.
If required, you are able to make minor script variations during the campaign, however script changes will cause delay and can take up to 1-2 days to implement and a further half day for re-training.
Campaign Conclusion
At the conclusion of your campaign you would receive all the details of the campaign including the results, findings and recommendations. We stand by our results and do not ask our clients to commit to any long term contract. Instead we believe in developing long term relationships with our clients without long term binding contracts by demonstrating outstanding results.
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What are the advantages of telemarketing?
The telephone still ranks as the number
one sales tool. Over 75% of all
Fortune 500 companies maintain call centers,
outsourcing facilities, and utilise the benefits
of outsourcing.
The cost of selling is escalating and time is ever in short supply to make face-to-face sales calls. But stiff competition requires that companies keep notching up their sales goals every quarter and every year. The secret lies with the proper use of successful telephone sales techniques.
Selling on the telephone is a very crucial sales method that no organization or individual can afford to ignore. That's why we have a sudden increase and expansion of telephone call centers around the world.
The Facts
1. Telemarketing is still one of the most powerful methods of reaching potential customers,
2. Telemarketing is still the best way to identify qualified leads,
3. Telemarketing instantly allows you to identify relevant contacts, and
4. Telemarketing works because Everyone has a phone.
Outsourcing to an experienced provider makes
a great deal of commercial and business sense.
As a consulting call centre, infrastructure
and staff are already in place and simply require
product training, and in many cases they will
already be familiar with your products and services
being offered. With their higher levels of experience
and skill, they will also be able to deliver
far better results than an ad hoc, in-house
telemarketers who may not have had
the infrastructure, training and experience
that outsourced operators have.
The main advantages of telemarketing are;
- No Initial Infrastructure Cost Barrier,
- Ease of implementation,
- Quick deployment,
- Detailed Analysis,
- Better Results, and
- The ability to obtain the most critical component in marketing; the reasons why a person is not interested.
Why wouldn't any
size company explore the advantages of telemarketing? Read More>
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Why outsource your telemarketing?
The generation and diversification of
business operations represents a major concern
for all companies and enterprises.
A lot of effort must be put into this process,
as well as time and money.
Regardless of what type of company you run,
telemarketing is a wise option. Telemarketing
outsourcing enables you to concentrate on the
more business-oriented aspects of the process.
By engaging services of our telemarketers, you
can literally triple your output in a matter
of days. This pyramidal process then frees you
up to concentrate on other ventures.
Outsourcing
allows you to dramatically scale your efforts
with minimal increase of internal overhead.
In addition, technology, personnel, and legal
issues can be a huge burden.
Establishing an in-house telemarketing leads
operation can be expensive in both time and
cost, as infrastructure and staff need to be
established and once operational, the operating
expense is high due to the highly skilled nature
of the staff employed. The costs are prohibitive,
especially if the telemarketing function is
not going to be utilized all of the time to
recoup the costs involved. Under these circumstances,
the preferred and more efficient alternative
for all companies is that of outsourcing their
telemarketing activities. As a result, more
and more companies are benefiting from all the
advantages that derive from hiring a telemarketing
agency.
Outsourcing allows
for complete management control over the activity.
Costs can be managed more easily, while activity
can be targeted and scheduled very strictly
so only those prospects you are interested are
contacted. Additionally, you need not be concerned
about having an in-house team lying idle and
unitized during periods when they are not
needed. Our team of telemarketers will spend their
day getting through the gatekeeper to generate sales leads for your company. Telemarketing leads
cut the sales cycle in half.
Our telemarketing
services can be extremely beneficial to
your business. In fact, they represent the most
powerful and cost effective tool available for
direct sales. Our telemarketing services allow
businesses to provide answers to all of their
clients’ questions, while overcoming any possible
negative first impressions and addressing the
clients’ concerns. Our telemarketing services
generate endless possibilities for the expansion
of companies that use them, as well as long-term
success. Utilizing our telemarketing service
will boost your marketing campaign and widen
your market reach, while being very cost-effective.
Sales lead generation is among the most important
and invaluable services that a telemarketing
can provide. Other telemarketing services include appointment
setting, e-mail support, telesales, and
customer service.
The most qualified sales lead generation can
only be given by experienced telemarketing specialists.
Intensive sifting of the target market of each
company and looking outside the market norms
of each particular industry is what makes sales
lead generation qualified and ensures that most
leads will be closed out. But sales lead generation
is not just about providing a company with an
abundance of leads. It should also be about
filtering these leads to the extent of each
company’s specific needs.
A sales lead
generation program helps the salesmen inside a company
very much, in that all the prospective clients
they approach will already be pre qualified,
which means the chances of the sales appointment
converting into a real sale are greater. A decent
sales lead generation will add substantially
to the bottom line of your company, but it takes
good telemarketing services to ensure that.
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What makes a successful campaign?
The success of a telemarketing campaign is based on many variables. In order to achieve an excellent outcome, a telemarketer has to ensure that each outcome will bear fruits for all parties concerned. However there three critical factors.
1. The Strength Of Your Offer
It is not enough to be an also ran these days. You need cut through. This is even more true when utilizing telemarketing as a marketing tool. You may only have 10 seconds to get someone's attention so it better be good.
We call this your compelling reason for a potential customer act. The stronger your statement offer, the more success you will have in stopping people in their tracks and gaining their attention.
2. Quality List Data
Knowing your target audience is crucial as is the quality of the prospect list data. Often telemarketing companies offer free use of their internal data. There is no such thing as free. In most cases you will be receiving inferior data that has been well used on other campaigns or it has been purchased cheaply then be aware as companies that hire telemarketing companies are liable for the the prospect data used.
There is a whole industry behind providing list data. There are the list owners, and the list brokers. This is all they do, provide lists. We recommend prospect data be purchased for every new campaign. This way you know it's current and you know it's compliant.
3. Highly Skilled Telemarketers
A decent telemarketing campaign will add substantially to the bottom line of any business, but it takes good telemarketing services to ensure this.
Generating high quality new business is a valuable part of any businesses. Making sure that prospects are properly qualified requires skill and quality procedures to be in place and rigorously adhered to as well as making sure the right information gets into the right hands as quickly as possible before a competitor closes the business.
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Do we offer Guarantees?
We of course do guarantee to provide you the highest quality telemarketing campaign possible however other guarantees depend on what you are after.
Tele marketing (as the name suggests) is an actual marketing
exercise and like marketing exercises it can be a complex process with many variables affecting outcomes.
Contact us to find out more about our guarantees.
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What is a Trial Campaign?
A Trial calling serves the purpose of to establish benchmarks for the best practice methodologies that will provide the highest predisposition for prospects committing to desired results. A Trial Telemarketing Campaign will also provide the ability to ascertain the effectiveness and return on investment of our Telemarketing services.
Our team achieve excellent results on a consistent basis, and It is most likely that we have completed similar projects in the same industries as yours however each and every one has had a different outcome due many variables. This is why we recommend a Trial ( Pilot) Campaign).
A Trial Telemarketing Campaign covering will provide the ability to ascertain the effectiveness and return on investment of our Telemarketing services. Part of this Trial Campaign period will also be to establish benchmarks for the best practice methodologies that will provide the highest predisposition for prospects committing to desired results.
Trial Campaign Inclusions;
Full activity reporting, including our LIVE to the Minute reports,
100% free from any hidden costs or charges with NO shortcuts!
100% Local staff,
Free from long term binding contracts,
Free advice and scripting,
Free campaign data upload and implementation, and
Free from any telecommunication charges.
After The Trial Campaign
After the Trial Campaign has been completed you would receive all the details of the campaign including the results, findings and recommendations. We stand by our results and do not ask our clients to commit to any long term contract. Instead we believe in developing long term relationships with our clients without long term binding contracts by demonstrating outstanding results.
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Why quality prospect data is so important?
One of the most critical factors in the success of a telemarketing campaign is the quality of the list your working from.
Generally there are 4 types of lists that can be used;
- Use your own data list (important Read this )
- Use a purchased list
- Use of an in-house telemarketing company list, or
- Use directory pages
Which is the Best List Option?
When deciding what type of list to use it is recommended that the source list have up to date information including contact details of the decision maker. This will of course exclude directory pages. And in most cases it will also exclude in-house lists supplied by a telemarketing company as they can be years old.
The best choices are either your own list or a list that is purchased.
It is a mistake to believe that you will be saving money using an in house list or using directories to call from as one of the biggest hurdles when calling is getting through to the person that makes the decision. A lot of time can be wasted on the phone with (in the case of business to business) gatekeepers who take a time screening your call in order to stop you getting through. The same can happen with householder calls if the wrong person picks up the phone and you fail to get through that's it, you've blown the call.
In contrast having a list that has contact details allows the telemarketer to create familiarity in the voice tone allowing a much higher percentage of calls to get through.
If someone called you and asked who would be the person that looks after purchasing widgets then you immediately identify the call as a telemarketing call and your reaction becomes defensive straight away. If on the other hand a telemarketer calls and asks for a person by their first name it creates an entirely different outcome.
Although in house lists may also have contact details for decision makers they are almost always out of date. Even if it isn't out of date then most likely those same prospects will have been called recently for another campaign and as a result maybe less responsive when it comes to your campaign.
So with In house lists and directories, the time taken dancing around trying to find out who is the correct decision maker can end up costing much more then the cost of purchasing a current, fresh prospect list. Of course if you have your own list then that's even better.
There is one other consideration however. With a list that has contact names within it, you are more likely to get past any receptionist (gatekeeper) however you are also more likely not to speak to that contact on the first, second or even the third call resulting in a very high unreachable count. This becomes more evident wither higher ranking job titles. So it is important to weigh up the pros and cons of either chancing it with the receptionists or chancing
by targeting a specific person and not being able to reach them at all.
* When supplying your own prospect calling list then please read our format requirements by CLICKING HERE
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How do we charge and how much?
We provide various pricing options, you just need to tell us your requirements are and the total project size.
If you are unsure of any of this, then we recommend an initial Trial campaign to be completed to benchmark your outcomes
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What types of businesses/ industries have we worked with?
We have worked with government departments, various associations including pharmaceutical and Not For Profit as well as all types of large and small business that have required outbound telemarketing.
Some of our more well known international brands we have worked with include Cannon, Dell Computers, Epson, Ferrari, Maserati, News Corporation, Panasonic, Ray White, Remax, Sebel and Xerox. There is no campaign too big or too small that our team can't handle.
We have worked on just about every industry there is, from Accounting, Advertising/Media, Community, Banking, Bedding Wholesale, Business and Personal Coaching Services, Charities, Child Care, Construction, Consumer Products Retail, Corporate Consulting Services, Cosmetics, Dental consumerables, Education & Training, Electrical trade, Engineering, Entertainment, Environmental Technologies, Government, Financial Services & Products, Fitness Centres, Furniture Commercial, Hardware Retail, Hair Health & Beauty, Healthcare, Insurance, Internet SEO, IT, Legal, Manufacturing, Petrochemical companies, Pharmaceuticals, Prestige Car Sales, Private & Public Schools, Property Investment, Radio Stations, Real Estate, Renewable Energy Services, Recruitment/Human Resources, Restaurants & Cafes, Solar Energy, Telecommunications, Trades Services, Logistics/Transport, Technology/ Software, Tourism/Hospitality, Web Design, Wine Sales and the list goes on.
NOTE: Though we may have worked in your exact industry, we do not work off previous results as indicators for your business. No matter how many times a campaign is performed that may have been with the same type of product or service within the same industry, each result is different. If you are after a benchmark of results for your business then you will need to conduct an initial trial campaign. See more about a Trial here.
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The difference between an Inbound and Outbound Call Centre?
The team at TelemarketingPower are professionals. We only specialize in Outbound Telemarketing. This means our team know their stuff. They are focused specialists that don’t have fragmented skills. Our staff are intuitive and have highly developed skills well beyond that of a scripted telemarketer.
Inbound and Outbound centers are setup for very different requirements and the staff have very different types of skill sets.
Inbound Call centers
As the name indicates an Inbound Call Centre operates to receive incoming calls. The staff are trained to be re-active rather than pro-active. They are setup mainly for customer service centers to answer general enquiries. The processes for staff to answer calls are very scripted and regimented and don't allow for selling outside of set parameters. A parallel can be drawn to a retail sales clerk processing customer orders for sales enquiries that come to them as apposed to a direct sales professional that has to hunt down a sale. Their skills are very different from each other and generally are not successfully intertwined.
Outbound Call centers
Staff performing outbound calls are required to not only follow procedural methodologies and be able to answer customer questions; they are also required to have a pro-active mentality to telemarketing. The most contrasting ability of an outbound telemarketer compared to an inbound telemarketer is the ability to be able to handle constant rejection whilst still maintaining high levels of motivation and pro-active listening skills.
In fact performing an outbound telemarketing sales call requires not only a far greater skill than an inbound only telemarketer, it often requires more skill and discipline than most face to face calls as you don't have any props or visual cues.
Many outbound telemarketing companies try and
cut financial corners by hiring high school
students and minimum wage employees. We believe
this is not the best strategy to ensure an effective
outcome. The key ingredient for outbound telemarketing
success is the quality of the staff. All of
our staff have had years of not only telemarketing
experience but face to face field sales. Due
to their professional field sales experience,
our telemarketing staff are able to quickly
identify new sales opportunities more easily
than traditional telemarketers. This skill is
vital when conducting outbound campaigns.
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Do we provide a fee per result (or commission) service?
YES however we do not have a one size fits all rate . Contact us today to find out more.
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Are there any hidden costs?
NO. We do not have any hidden charges.
All campaigns will include;
Full activity reporting including LIVE UPDATE reports,
100% free from any hidden costs or charges with NO shortcuts!
Free from long term binding contracts,
Free advice and scripting,
Free from any telecommunication charges,
Free in-house staff training and coaching,and
Utilization of the most experienced Outbound Telemarketing team!
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How soon can we start a telemarketing campaign?
Subject to current workloads, we can commence within 3 work days from receiving payment , however we recommend as much notice as you can, preferably 10 work days as this will ensure the most effective campaign preparation.
- The first step is to complete our telemarketing client brief designed to gather information about your requirements. This is only document we use to prepare your campaign, not multiple emails or verbal instructions. If it's not in the brief, it won't get used. So it is an extremely important step not to be neglected as this is crucial to the success of your campaign. We recommended not delegating this step or rushing the process otherwise errors and or delays will occur. If supplying your own prospect calling list please ensure it meets our import format requirements, click here.
- Once all campaign details are confirmed; we would then issue an invoice.
- You would then need to make payment as it is required to be made prior to any kind of campaign preparation.
- As soon as cleared funds have been received; we would commence preparation of your campaign which includes any required telemarketing script development, campaigning database loading and campaign telemarketing training. If supplying your own database then please ensure it is formatted correctly as per our format requirements detailed within the brief we supply for you to complete.
NOTE: Securing a campaign start date can only be confirmed and locked into our available scheduling at the time of receipt payment as well as receipt of any supplied database. Our staff are often booked out well in advance. It is advisable to give us as much notice as possible as once we are booked out we cannot accommodate your campaign until an opening in our availability occurs.
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Where are our staff located?
We have staff located right across the country and all our telemarketers have a 100% local accent. We are not an overseas call centre.
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What's the process during a telemarketing campaign?
- Your telemarketing campaign will be assigned a teamleader and managed by our Campaign Manager.
- During the campaign we will provide you with two kinds of reporting; Live to the Minute and Weekly reports. Live to the Minute reports are sent to you as they happen and are triggered generally on positive outcomes and or a call to action of some kind. This type of report ensures there is never any time lag to action an important customer outcome and keeps you in the loop minute by minute as it happens. Weekly activity reports are a summary of all customer call activity for that preceding week and include detailed accounts of, results, call activity breakdowns, and customer comments.
- During the campaign you are able to make minor script variations however script changes will cause delay and can take any where from 1-2 days to implement and a further half day for re-training.
- At the conclusion of each campaign you will receive a Campaign Summary as well associated call data from all positive outcomes.
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